English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

The emergence of eCommerce has provided organizations with an unprecedented opportunity to take advantage of business-toconsumer (B2C) interactions. Generally speaking, relationships move through various stages, when a customer chooses to establish a relationship with a person or an organization. Likewise, when a customer forms an ongoing relationship with an online organization, it progresses through similar stages. Yet, the IT-mediated nature of B2C eCommerce interactions causes the manifestation of these stages to be different from offline B2C interactions. As such, this paper proposes a theoretical framework for examining stages of online B2C relationships, based on Stage Theory. The proposed eCommerce B2C Relationship Stage Theory (eB2C-RST) highlights three stages of eCommerce B2C relationships from the customer’s perspective: Attraction, BuildUp, and Continuance. This theoretical framework provides a foundation for both research and practice in the areas of interface design and online B2C customer relationship management.

Diagnosing and Managing Online Business-to-Consumer (B2C) Relationships: Toward an eCommerce B2C Relationship Stage Theory