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Research on Digital Nudging has become increasingly popular in theInformation Systems (IS) community. This paper presents an overview of thecurrent progress, a critical reflection and an outlook to further researchregarding Digital Nudging in IS. For this purpose, we conducted a comprehensiveliterature review as well as an interview with Markus Weinmann from RotterdamSchool of Management at Erasmus University, one of the first scholars whointroduced Digital Nudging to the IS community, and Alexey Voinov, director ofthe Centre on Persuasive Systems for Wise Adaptive Living at University ofTechnology Sydney. The findings uncover a gap between what we know about whatconstitutes Digital Nudging and how consequent requirements can actually be putinto practice. In this context, the original concept of Nudging bears inherentchallenges, e.g. regarding the focus on the individuals' welfare, which hencealso apply to Digital Nudging. Moreover, we need a better understanding of howNudging in digital choice environments differs from that in the offline world.To further distinguish itself from other disciplines that already testedvarious nudges in many different domains, Digital Nudging Research in IS maybenefit from a strong Design Science perspective, going beyond the test ofeffectiveness and providing specific design principles for the different typesof digital nudges.

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Status Quo, Critical Reflection and Road Ahead of Digital Nudging in  Information Systems Research -- A Discussion with Markus Weinmann and Alexey  Voinov