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Among the linguistic mechanisms that individuals employ in the process of communication, one can also find means of address. Of these, an important role is played by greetings. This study is aimed at identifying a series of forms / formulas of greeting used in contemporary Romanian public space and analysing them from a structural and functional perspective (with reference to their contextual pragmatic values). Alongside established (grammaticalised / cliched) units, other forms will be recorded, conveying new semantic values that are determined by situational constraints. Thus, a distinction will be made between two linguistic means of greeting: conventional ones (stylistically neutral and used by the entire community of locutors) and unconventional ones (recent imports, mostly in English, calques, which recreate the original pattern or are borrowed from the source language without any changes and are employed with an ironic or persuasive intention). The corpus will be taken from the Internet. Methodologically, the study will use the theoretical apparatus pertaining to psycho- and sociolinguistics, pragmatics, ethnology, and anthropology.

Conventional vs unconventional linguistic means of address. (Old and new greetings in Romanian)