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In this work, in light of the Semiolinguistic Theory of Discourse Analysis, we aim at identifying, in the verb-visual set of works Flicts, by Ziraldo (1999 [1969]), Romeo and Juliet, by Ruth Rocha (2009 [1977]) and A not-so-silly princess, by Luiz Antônio (2011), strategies of persuasion and seduction focusing on the reader’s adherence to the influence project underlying them. It is assumed that the combination of narrative form and argumentative function allows the reader’s identification with characters and with the dramaticity of their actions, favoring the projective persuasion linked to the make believe, different from what occurs in the argumentation itself, considered imposing, as it explains the why and how of facts, including the other in a truth scheme (CHARAUDEAU, 2004). In the corpus, textual marks that materialize social representations (MOSCOVICI, 2015) and provide mirroring, social conformation and ideological resistance are observed.

Só acredito lendo: resistência social em contos ilustrados para crianças