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Oxford’s 2016 “Word of the Year”, post-truth is the qualifier of circumstances in which objective facts are less influential on public opinion than emotional appeals and personal beliefs. Of course, post-truth would not only be synonymous with fake news, but especially with conviction (ANGENOT), because, true or false, pieces of information are either disclosed or excluded not by their veracity, but by their adaptation to beliefs/values of each individual. Such unavailability of verification would in theory be due to the type of pragmatic and utilitarian rationality (BOUDON) that shapes the cognition and rhetoric of individuals. The interest of this article is therefore not the operation/circulation of posttruth discourses, but rather the questioning of contemporary rationality as the cause of the phenomenon, to the point of becoming a concept much debated in the human and social sciences as a whole.

A retórica da pós-verdade: o problema das convicções