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The present research discusses, from the perspective of the popular economy and public policies, the perception of the actors present in the free fair activity, marketers, consumers and merchants of the surroundings. The object is in the municipality of Arapiraca, located in the wild of Alagoas, where its main activity is trade, recognition acquired through the historic and traditional free fair Arapiracas, held on Mondays. It is in the free market that many find a way to get employment and income for family support and the state needs to promote conditions for the development of this activity and consequently the citizen who depends on it. The main objectives of this article were: to analyze the economic and social aspects of the free fair as well as its influence on the surrounding trade and to identify the presence / absence of the public power in the free fair. The methodology used was the bibliographic research besides the application of questionnaires with marketers, consumers and merchants unidentified. In the development we found that 59% of the fair marketers have only incomplete elementary school, 28% live in surrounding cities, 55% depend exclusively on the fair as a source of income and 77% earn up to r $ 300.00 per fair. Given its income-generating capacity, the fair plays a socio-financial role that can lift families out of extreme poverty and that the government does not fulfill its role in promoting the development of this activity. KEYWORDS: Popular Economy, Free Fair Activity, Public Policies. .

Tradicional feira livre de Arapiraca: análise do perfil socioeconômico e a atuação do poder público governamental