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There are several uses and agencies exercised over the territories and their places. The core of these interests rests on the symbolic-economic potentialities of the products and artifacts that materialize the cultural diversity and the historical-cultural traditions of the places. In this context, Geographical Indications (GIs) appear as formal instruments that incorporate the valorization of local knowledge and its materialities, stimulating the actors involved in the territory to mobilize the most diverse resources to shape a unique product. From this point on, the objective of this study is to analyze how the forms of recognition of the specificities of quality and uniqueness of embroidery fillet in Alagoas are constructed from an IG seal. The material and method used in the study comprised materials collected by documentary surveys, individual interviews and observations, designing a corpus capable of maximizing the variety of meanings about fillet embroidery in the different stages of its valuation construction. The results and discussions indicate that organized agents, especially institutions, make up a complex network of actors able to create a more sophisticated product as they activate features that are peculiar to them to qualify it. KEYWORDS: Geographical Indication, Fillet Embroidery, Territory.

Indicação geográfica e a [re]afirmação dos territórios tradicionais: o caso do bordado filé da Região das Lagoas Mundaú-Manguaba/AL