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The present study consists of a critical analysis of the streaming series 13 Reasons Why first season from the guidelines applied by WHO in the guide for media professionals. The series was studied from Bardin's content analysis. As a result, it was possible to identify four categories: a) protective factors and suicide risk factors; b) health and education professionals facing suicide; c) mourning for suicide; and d) media approach to suicide. From the analysis of the series, it is clear that this is a fictitious story, as pointed out at the beginning of the series, however, from the existing guidelines on how the media should approach the subject of suicide, it is possible to see what happened earlier in the series way the theme was explored, valuing a media function over education and prevention. Proposes that the media accept suicide in a way that promotes mental health and avoid them with care such as: alternative suicide changes, display of risk and protective factors, information on where to find psychological support, demonstration of empathy to survivors, explanatory questions mental health and demystify this phenomenon.

DESTRINCHANDO OS 13 PORQUÊS: UMA ANÁLISE DOCUMENTAL DA SÉRIE DE STREAMING “13 REASONS WHY”