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The growing concern with the environment due to issues such as excessive exploitation of natural resources, excessive and disordered consumption, generation of post-consumer waste, among other factors that contribute to the depletion of natural resources and threaten the sustainability of the systems refl ects themes emerging issues that lead to questions about the consumption of greener products. In this sense, this study arose with the objective of verifying if the environmental conscience and the attitude of purchase infl uence in the intention to buy organic products. A descriptive and quantitative research was carried out in a municipality in the State of Rio Grande do Sul, which theoretically preserves traditions of small town customs in which local products and proximity to the countryside suggest that they are decisive factors in the purchasing culture of the residents. Based on the Silva, Filho and Freire (2015) scale, a nonprobabilistic sample survey was conducted for convenience, totaling 206 cases. The results show that there is a weak relationship between environmental awareness and sustainable attitudes, just as this relationship was also considered weak when compared to environmental awareness in relation to purchase intentions. Sustainable attitudes have shown a moderate relationship with intent to buy, indicating that consumers who act sustainably tend to be positively infl uenced to consume ecologically sustainable products. The fi ndings provide clues to future research on the relationships between sustainable attitudes and purchase intent, which may suggest that consumers choose organic because they cause less data to the environment, and the weaker relationship between environmental awareness and sustainable attitudes that may indicate the existence of non-environmental variables for the purchase of an organic product, such as the consumption of organic by appeals related to human health.

revista aos - amazônia, organizações e sustentabilidade

A INFLUÊNCIA DO CONSUMO SUSTENTÁVEL NA DECISÃO DE COMPRA DE PRODUTOS ORGÂNICOS ## THE INFLUENCE OF SUSTAINABLE CONSUMPTION IN THE DECISION TO PURCHASE ORGANIC PRODUCTS