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In this article I present partial results of ethnographic research carried out in the online/off-line flow, among heterosexual men who use mobile apps aimed at love/sexual relationships (Adopt one guy, Happn and Tinder). I was interested in understanding how, through digital communications, men between the ages of 29 and 60 are dealing with their affections in the face of the feminist inflection experienced by the country in the last two decades. From direct interlocution with these men it was possible to realize that many of them, despite recognizing the behavioral changes as positive, have found it difficult to deal with the advances of the feminist agenda, which forces them to reposition their desires and review values related to masculinities. Men have shown that they are aware of the macho structures that guide the very constitution of masculinities, which has not implied effective transformations in the way they behave in their relations with women. However, this awareness has led them to reflect on issues of gender and sexuality, which often reveals the desire to preserve traditional behaviors in the field of affections. Tasks that have proven to be arduous, challenged by their suitors and by a whole environment in which the politician has been highly personal.

UM MATCH COM OS CONSERVADORISMOS: MASCULINIDADES DESAFIADAS NAS RELAÇÕES HETEROSSEXUAIS POR MEIOS DIGITAIS