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espanolLa etnografia ha sido considerada, tradicionalmente, como uno de los distintivos mas importantes de ciencias sociales como la antropologia y la sociologia. Aunque en origen se aplico para estudiar pequenas comunidades de las denominadas “sociedades primitivas”, pronto mostro, paralelamente, su potencialidad en contextos urbanos, tal y como la Escuela de Chicago se encargo de demostrar. El paso del tiempo ha permitido que continue mostrando su enorme plasticidad como herramienta de estudio social, alcanzando nuevos campos de aplicacion, como la educacion. Basada en la experiencia llevada a cabo en torno al Grado de Turismo y Ocio de la Escuela Universitaria de Turismo Ostelea, centro adscrito de la Universitat de Lleida (UdL), la presente investigacion muestra los resultados de una investigacion en marcha que persigue analizar la capacidad de la metodologia etnografica para convertirse en una herramienta eficaz en procesos de innovacion docente. EnglishTraditionally, ethnography has been considered as one of the most important elements of distinction in social sciences such as anthropology and sociology. Although originally was applied to study small communities of the so-called “primitive societies”, it soon showed, in parallel, its potential in urban contexts, as the Chicago School demonstrated. Time has allowed it to continue showing its enormous plasticity as a social tool, reaching new fields of application, such as education. Based on the experience carried out around the Bachelor in Tourism and Leisure of the Ostelea School of Tourism and Hospitality, University of Lleida (UdL), this research shows the results of an ongoing process that seeks to analyze the capacity of the ethnographic methodology as an effective tool in teaching innovation processes.

LA ETNOGRAFÍA COMO HERRAMIENTA DE INNOVACIÓN DOCENTE. Primeros pasos de una investigación sobre turismo y ocio