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This paper presents the analysis of internal development factors in manufacturing and services companies from the selected SEE countries, by using strategic planning model modified SPACE (Strategic Position and ACtion Evaluation) analysis. The advantage of the SPACE model, as A. Rowe defined it, is a possibility to apply it with the excellent results when analysing companies in highly developed countries as well as in developing countries. The structure of the differences among manufacturing and service companies was performed using canonical discriminative analysis. The most significant development factors were chosen from the modified SPACE strategic planning model and correlated with companies’ internal development factors. Research results indicate that service companies perceive internal development factors more importantly for the market successes than manufacturing ones. At the same time, they experienced more aggressive strategic posture.

SPACE Analysis as a Tool for Internal Development Factors Measurement within Companies