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The present study investigates the mediating effect of experiential avoidance on the relationship between undergraduate student’s motives for using Social Network Service (SNS) and SNS addiction tendency. The current study focuses on Facebook as it is the leading SNS in Korea, and the motives for using Facebook are consisted of communication, information seeking, entertainment, self-confirmation and companionship. The total data of 279 undergraduate students (male N=103, M=21.94, SD=2.76) were analyzed. The results of the study validated that all of the motives for using Facebook are positively related to SNS addiction tendency. Experiential avoidance is also positively associated with SNS addiction tendency. Moreover, the mediating effect of experiential avoidance is significant on the relationship between motives for using SNS and SNS addiction tendency except for entertainment and companionship motives. The implications and limitations of the study were discussed.

seuteureseu yeon'gu/seuteureseu yeon-gu

The Mediating Effect of Experiential Avoidance on the Relationship between Undergraduate Student’s Motives for Using SNS and SNS Addiction Tendency: Focused on Facebook