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The  article  is  devoted  to  the  textbook  on  rhetoric  published  at Altai State  University.  Two  key  points determined  the  main  subject  of consideration  they  are  orientation  toward  the  graduate  students  of philology and their preparation for professional activities in a multi-ethnic environment. The  need  for  a  book  is  justified  by  the  features  of  the socio-communicative  situation  in  the  countries  of Greater  Altai.  The authors'  attention  is  focused  on  issues  of  general  and  professional rhetorical, theoretical and practical training of graduate students of philology, their mastery of communicative and rhetorical competencies as well as the development of research skills.It is shown that the content of the textbook, reading-book and case-studies contributes to theformation of the academic and educational competencies of graduate students in the field of rhetoric, the development of  independent  work  skills  and  also  improvement of verbal  (rhetorical)  practice; that  the  formation  of knowledge  in  the field  of  Kazakh  national  rhetoric  requires  an  understanding  of  the priority  over  the speecheloquence, the concept of speech relevance, or conscious “speaking”.Orientation of graduate philologists to the work in a multi-ethnic environment reveals the importance of interculturalal  communication, understanding  the  specifics  of  interpersonal  relations  between  the speaker and the listener. In the field of higher education didactics, the research prospects are due to the improvement  of  the  rhetorical culture  of  the  teacher’s  personality  and  his  role  as  a  person providing successful group communication.

Textbook on rhetoric: an attempt of authors reflection