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The article examines the nature of heterogeneous semiotic systems – creolized texts – and their main characteristics. The connection of two semiotic layers in creolized texts – verbal and non-verbal ones is under analysis. The role and interaction of these elements in the text structure is investigated through specific examples – corporate Internet sites of banking organizations. The paper focuses on investigating the correlation of verbal meanings with visually expressed ones and, as a result of the study, offers a classification of the main meanings transmitted by non-verbal elements on the examined sites. The paper aims to extend the knowledge about the pragmatics of creolized texts in business discourse.

žurnal sibirskogo federalʹnogo universiteta. gumanitarnye nauki/žurnal sibirskogo federalʹnogo universiteta. seriâ gumanitarnye nauki

Interaction of the English Language and Non-Verbal Semiotic Means in the Business Discourse of Creolized Texts on Financial Organizations Corporate Sites