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The research paper considers the problem of studying parasocial relationships in the modern Russian society. In particular, the importance of such an analysis in the context of sociological, philosophical and psychological studies of the region population it postulated. Parasocial relationships are an important socio-cultural factor and their study can significantly enrich the idea of such socio-cultural phenomena as identity of the region residents. The research paper substantiates the necessity of an interdisciplinary approach to the subject of parasocial relationships and reveals the specific character of sociological focus of the phenomenon consideration.

Parasocial Relationships in the Modern Russian Society: Sociological Analysis in the Context of Regional Research