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The article examines the concept of Stolby Nature Reserve in the aspect of the theory of linguoimageology, the tasks of which include the study and the development of technologies for creating the image of someone / something through the use of linguistic means that effectively influence the creation of a positive image of an object. The main purpose of this research is to model the image of a national park based on the exclusive properties of this object. In the course of the linguo-cognitive analysis of empirical material (publicistic texts about the reserve), the authors identified the components of the concept under study; built a frame-type model, providing for the conceptual, pragmatic and evaluative characteristics of the frame slots; determined the types of estimates that prevail in the texts about the reserve; found out the frequency of linguistic means – artistic tropes used for creating a positive image of the object under study. The identified components of the concept of Stolby Nature Reserve were used as the basis for a frame model, the creation of which made it possible to highlight the gaps in the texts about the reserve. The developed methodology can be applied to the analysis of the image component of other iconic regional sites. The study offers recommendations to improve the image of the nature reserve, which can be taken into account when creating new texts by the management of the reserve and travel agencies

The Concept of Stolby Nature Reserve in the Aspect of Linguoimageology