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In the article the author makes an attempt to localize the semiotic theory of Yuri Stepanov into the Chinese humanitarian scientific tradition, in which signs are considered as the main tool for the transmission of cultural concepts. Semiotics as an independent field became the subject of study of the Chinese linguists in the late 80ies of the last century, during the beginning of the policy of reform and openness. Chinese researchers in their papers refer to the significant works of outstanding representatives of the Russian semiotic school, namely, the works of M. Bakhtin, R. Jacobson and Y. Lotman. However, in the Chinese linguistics, according to the author, the theory of evolutionarysemiotic series of cultural concepts developed by Yuri Stepanov is insufficiently presented today. It has broad prospects of application to the Chinese semiotic space and interpretation of its cultural signs and codes. The present publication is intended to fill the existing gap in the research paradigm of the analysis of cultural layers in the structure of Chinese concepts.

Conceptual Localization of Yuri Stepanov’s Semiotic Theory in Chinese Linguistics