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The article provides a brief situational analysis of the processes of representation of political images in the Russian public consciousness. The author formulates the essence of the integrated concept technology in the field of political technology and considers it in the paradigm “archetype-conceptconstant”. The article suggests that this technology is a relevant mechanism of political control; it determines conditions for the effective representation of concepts and their transformation into constants of the public consciousness. The author believes that the technology of integrated concepts can be developed further in the field of control of the public consciousness in Russia.

Integrated Concepts of Archetypal Structures as a Relevant Political Technology in Russia