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The article provides an overview of approaches to fixing the achievements of companies in the field of corporate social responsibility, based on international standards. A defining performance indicators are proposed for companies in the field of social responsibility in the interests of key stakeholders. Author formulates the principles of formation of social metrics as a tool for coordination purposes and advances the interests of its major stakeholder groups. The practice of Ukrainian companies in corporate social responsibility are shown. Advantages and disadvantages of statements of Ukrainian companies in the context of the requests of main stakeholders. Perspective directions of development of management accounting and general management in the corporate social responsibility of companies in Ukraine is proposed.

DEVELOPMENT OF CORPORATE SOCIAL RESPONSIBILITY METRICS BASED ON THE THEORY OF STAKEHOLDERS