English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Corporate Social Responsibility (CSR) as an innovative part of the continuously improving HR management has become a common practice for socially and environmentally friendly business organisations in 21 st century. CSR is a corporate-level contribution to sustainable development, but also a tool for social responsibility, prestige building, improvement of stakeholders’ satisfaction and loyalty, thereby increasing the value of the company. Over the past decades, it has been a key factor to show how the company's activities have an impact on environment, and what kind of social problems it can contribute to by charity actions. Internal CSR activities are also known to increase efficiency, but the intensity of their use is related to the labour market situation. Significant wage differences, increasing labour demand, free labour flow have intensified labour competition, resulting significant fluctuation in several sectors in CEE region. Therefore, these new challenges put pressure on companies to engage in CSR and focus on their human resources. The main purpose of this study is to draw attention to the potential role of internal CSR in reduction of labour shortages. The research is based on systematic review of relevant scientific literature, content analysis of multinational companies’ good practices and descriptive analysis of statistical data collected from Eurostat Database (2019) and the Hungarian Central Statistical Office (2019). Through main findings Authors indicate that ethical leadership behaviour, moral recognition of employees, and empathy towards people with personal or health problems still offer new opportunities for solving labour problems. A more efficient use of internal CSR requires a change of attitude and a new leadership style for both large companies and SME sector.

Internal CSR as a Strategic Management Tool in Reduction of Labour Shortages