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Adopting „green‟ practices have become synonymous with achieving long-term sustainability and many companies attempt to add value by adding “green” practices to their supply chains. However, manufacturers and suppliers are often hesitant to adopt green supply chain practices owing to the fear of incurring huge initial investments. To address the above issues, companies need a performance measurement framework to evaluate the applicability of Green Supply Chain Management (GSCM) practices in their industry. The Sri Lankan apparel industry is on the verge of embracing the GSCM practices into their supply chain processes. The objective of this study is to provide a framework to evaluate the applicability of GSCM practices in the Sri Lankan apparel industry from the operations management standpoint. Applicability is measured using performance measurement tools such as Balanced Scorecard (BSC) and Analytical Hierarchical Process (AHP) analysis. The proposed framework maps the key performance indicators hand-in-hand balancing economic performance and GSCM practices. Data collection was carried out from leading apparel manufacturers in Sri Lanka and the outcomes of this research helps determine the applicability of GSCM practices for Sri Lanka to yield economical, sustainable, and environmental benefits.

AN ANALYTICAL MODELLING APPROACH TO ASSESS THE APPLICABILITY OF GREEN CHAIN OPERATIONS: A CASE STUDY FROM THE SRI LANKAN APPAREL INDUSTRY