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The “network society,” as located in the net space, is currently being used for varied political agenda in the Philippines and has gained political power for its users in the disbursement of information, raising political opinions and possessing the capacity to unify a political stance. With the coming Presidential election in the Philippines, the net space is once again being utilized to deliver political platforms of the candidates which may influence greatly the turn-out of the election. Given the current trend in the net space, this paper is not exactly about who wins the presidential election, but more so about the net space and the “network society” that focuses on this primary question: How is political opinion being shaped? This paper is a reading of the Facebook pages of Philippine Presidential candidates for 2016. Textual and discourse analyses as methods used to elaborate on: network centre and de-centre, social morphology and personalization of politics. Providing a redefinition of communication, this paper then provides the inextricable links between the network society’s identity, power and culture as it exacerbates discussions on political voice and political legitimacy in the net space.

THE FACEBOOK PAGES OF PHILIPPINE PRESIDENTIAL CANDIDATES 2016: DISCOURSE ON NETWORK SOCIETY’S POLITICAL VOICE AND LEGITIMACY