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These Genius Loci or the concept of ‘Spirit of place’ has been an essential factor that all religious site managers need to take into consideration, because such concept may help to preserve the integrity of the place both for worshipers and tourists. The advent of modernity and tourism at times has implications on cultural fabric of sacred cultural landscape as sacred sites have increasingly been used in tourism promotional campaigns. Alteration and modification of religious space for use and for tourism purposes is inevitable. This research draws on the religious city of Lamphun, a town located in northern Thailand, as a case study. The research addresses the question “To what extent has tourism and modernity affected the ‘spirit of place’ of religious heritage sites?” The research is based on qualitative methods of observation and in-depth interviews at significant religious sites in Lamphun. Research findings may contribute to the debates over the balance between conservation and development paradigms.

TOURISM, MODERNITY AND SPIRIT OF THE PLACE: A CASE STUDY OF RELIGIOUS HERITAGE SITE MANAGEMENT IN LAMPHUN, THAILAND