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This article “Phutai Ethnic Textile Interpretation and the adaptive using of MICE Travelers” is a part of research plan “Adaptive Using Local Textiles Guidelines for Creative Cultural Heritage Tourism Development”, and a research plan of “Mekong Ethnic Groups Tourism Development, Based on the Authenticity, to Support ASEAN Tourism Plan”. The objectives are 1) studied and analyzed the context of Phutai ethnic textile interpretation and the adaptive using of Mekong MICE travelers; 2) to proposed the concept of Phutai Ethnic adaptive using guideline for ethnic textile interpretation. Related literature was reviewed: ethnic textile, interpretation, adaptive using, and MICE travelers. Field research, interviews, and surveying was extracted. The guideline of Phutai Ethnic textile adaptive using of Mekong MICE travelers was proposed.

PHUTAI ETHNIC TEXTILE INTERPRETATION AND THE ADAPTIVE USING OF MEKONG MICE TRAVELERS