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Branding is the only element in marketing and advertising area through which any organization can differentiate themselves from others and strategize their initiatives accordingly. SA Channel Pvt Ltd is the first ever high definition (HD) executed channel among all the infotainment television industry who has already created some differentiation in making drama, news, films, talk shows & experimental productions etc and the result was quite obvious in the national viewership report in recent times. In spite of having a huge parallel competition in the industry, it has been proving its differentiation in televising better quality programs chasing up with some giant ones since from the inception of its glorious journey. In my whole paper I will utilize the quantitative research approach and in order to get the at most unbiased findings where at least 10 giant competitors will be invited in an open interviewing session who will be allowed to give their opinion individually to find out the efficiency of strategizing individual brands along with some in depth comparative and competitive analysis of our television industry in recent time through investigating it’s various related dependable factors that are connected with the executing or implementing tools of building brand image gain the competitive and first mover advantage in media industry.

Competitiveness Of SATv Is Measured by Certain Factors in the Bangladeshi Tv Industry