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Institucion Universitaria CEIPA, Escuela de Administracion, Grupo de Investigacion Orygen, Colombia; ana.gomez@ceipa.edu.co, isabel.alzate@ceipa.edu.co, antonio.boada@ceipa.edu.co Universidad Nacional de Colombia, Departamento de Ingenieria de la Organizacipn, Grupo GIMGO – Modelamiento para la Gestion de Operaciones, Colombia; ecmanota@unal.edu.co Indian Journal of Science and Technology, Vol 12(7), DOI: 10.17485/ijst/2019/v12i7/140167, February 2019 ISSN (Print) : 0974-6846 ISSN (Online) : 0974-5645

E commerce and sale�s potentialization of SMEs in Emerging Countries