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Situated in the literature that examines the reasons for the dearth of young party members, this article discusses the mobilization potential of political parties among the youth in light of research conducted among Hungarian university and college students (Active Youth Research, 2019). On the one hand, it analyses the mobilization propensity of Hungarian political parties, and on the other, examines to what extent party-political mobilization plays a role in encouraging young people’s involvement in party activities compared to other predisposing factors. Making use of the unique dataset, the study also investigates what attitudinal features distinguish party-politically active students from the rest of the student population. The results show that parties’ mobilization attempts are a principal factor in encouraging young people’s party participation in Hungary, although parties per se are not able to motivate them; politically stimulating family and peer groups and events that shape political views are also needed to set the stage for involvement. The article also finds that the political interest of party-politically active students is demonstrably higher than that of their counterparts, but both groups have rather negative views about Hungarian politics and are dissatisfied with the country’s democracy and present social conditions.

The Mobilization Potential of Political Parties among Hungarian Students