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This study aims to determine the relationship be­ tween entrepreneurial marketing dimensions and business growth among small and medium agro-processing enterprises in Zimbabwe. The methodology involved a quantitative ap­ proach to collecting and analyzing research data. The field study was conducted in Bindura, Zimbabwe to collect re­ search data from 260 managers of agro-processing SMEs. Us­ ing the SPSS 24 and AMOS 24 software, the Structural Equa­ tion Modeling (SEM) procedure was performed to analyze the research data. The study’s findings validate the assertion that dimensions such as product innovation, entrepreneurial orien­ tation, risk-taking and resource leveraging are instrumental in stimulating business growth among agro-processing SMEs in Zimbabwe. A robust relationship was also found between resource leveraging and business growth. Moreover, manage­ rial implications of the findings were discussed and limita­ tions and future research directions were indicated

MODELING THE NEXUS BETWEEN ENTREPRENEURIAL MARKETING DIMENSIONS AND BUSINESS GROWTH AMONG SMALL AND MEDIUM AGRO-PROCESSING ENTERPRISES IN ZIMBABWE