English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

An increasing awareness of consumers is reflected in a growing demand for products which are manufactured in a particular way, with unique ingredients, or which are of a particular origin. The analysis of consumers’ preferences makes it possible to define factors which determine the purchase of regional products. The aim of the work was to identify factors which determine the purchase of regional products from Lubelskie Voivodeship on the basis of cluster analysis using Ward’s hierarchical agglomerative clustering method. The research was carried out in 2016 and included 383 individuals. Statistical analysis of results was conducted on the basis of frequency analysis and cluster analysis. According to the respondents, the most frequently purchased regional products included bakery products (47%), dairy products (35.3%), meat (33.3%), and alcoholic beverages (29.4%). Over 53% of the respondents claimed that the prices of regional products are too high, every third person (29.6%) concluded that they are reasonable, while slightly over 3% of the respondents said they are low. Television and the Internet as well as close relatives and friends appeared to be the best forms of reaching the client with information concerning regional products when bringing them out on the market. However, the most common places where regional products were purchased were food fairs and festivals. Every second respondent purchased regional products at least once a month. Additionally, it was revealed that the consumers’ income was not a decisive factor when purchasing regional products. Despite financial stability, individuals who could be defined as “rich” in Polish conditions purchased regional products relatively rarely.

THE USE OF CLUSTER ANALYSIS IN THE RESEARCH ON SHOPPING PREFERENCES REGARDING REGIONAL PRODUCTS FROM LUBELSKIE VOIVODESHIP