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Para acessar oportunidades de mercado diferenciadas, os produtores de cafe tem buscado mecanismos de certificacao visando melhorar seus meios de comercializacao e producao. Nesse contexto, as normas publicas nacionais trazem requisitos minimos a serem cumpridas para a exploracao adequada do setor. Ja as normas privadas possuem exigencia mais elevada, porem permitem o acesso a ganhos diferenciados. Neste sentido, o presente artigo tem o objetivo de descrever as principais diferencas entre as normas publicas e as normas estabelecidas pela certificacao Fairtrade Internacional para cafe, no que tange a gestao ambiental. Visa-se analisar qual a distância entre elas e se ha similaridade em alguns pontos, bem como verificar se as normas publicas dao respaldo para certificacao Fairtrade. PALAVRAS-CHAVE: Certificacao. Normas Publicas. Gestao Ambiental. COMPARATIVE ANALYSIS OF ENVIRONMENTAL MANAGEMENT AT FAIRTRADE CERTIFICATION: MAIN DIFFERENCES BETWEEN PUBLIC AND PRIVATE STANDARDS ABSTRACT To access opportunities for differentiated markets, coffee farmers have sought certification mechanisms to improve their means of production and marketing. In this context, national public standards bring minimum requirements to be met for proper operation of the sector. Private standards usually have higher requirements, but allow access to differentiated gains. In this sense, the present article aims to describe the main differences between public norms and the standards established by the International Fairtrade certification for coffee, as it pertains to environmental management. The overall objective is to verify that the distance between them and if there is similarity in some points and check if the rules give public backing for Fairtrade certification. KEY-WORDS : Certification. Public Standards. Environmental Management . ANALISIS COMPARATIVO DE GESTION AMBIENTAL EN LA CERTIFICACION FAIRTRADE: PRINCIPALES DIFERENCIAS ENTRE NORMAS PUBLICAS Y PRIVADAS RESUMEN Para oportunidades de acceso para el mercado diferenciado, los productores de cafe han buscado mecanismos de certificacion para mejorar sus medios de produccion y comercializacion. En este contexto, las normas publicas nacionales traer requisitos minimos que deben cumplir para un correcto funcionamiento del sector. Las normas privadas son ya mas alta exigencia, pero permiten el acceso a las ganancias diferenciadas. En este sentido, el presente articulo tiene como objetivo describir las principales diferencias entre las normas publicas y las normas establecidas por la certificacion internacional de Comercio Justo para el cafe, en lo que respecta a la gestion ambiental. Que pretende analizar la distancia entre ellos y si hay similitud en algunos puntos y comprobar si las reglas le dan el respaldo publico para la certificacion Fairtrade. PALABRAS-CLAVE: Certificacion. Normas publicas. Gestion Ambiental

ANÁLISE COMPARATIVA DA GESTÃO AMBIENTAL NA CERTIFICAÇÃO FAIR TRADE: PRINCIPAIS DIFERENÇAS ENTRE NORMAS PÚBLICAS E PRIVADAS