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This work aims to determine the influence of service quality on the positioning of Plaza Vea Real Plaza, Trujillo first half 2018. We worked with the design of the research used was crosssectional causal transactional. There was a population of 800 clients and a sample of 230. The results indicate that the result was that both the level of quality of service and the positioning is high. It was concluded that the quality of service and positioning are closely related; Therefore, the quality of service directly influences the positioning of Plaza Vea Real Plaza.

Influence of the quality of service in the positioning of Plaza Vea Real Plaza Trujillo first semester 2018