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. Popular medical decisions regarding testing or treatment are often ineffective or even harmful. Seeking an awareness of healthcare professionals and patients in this regard, it was created the international campaign "Choosing Wisely”, whose strategy is based on creating lists containing situations that are frequent but of low value to patients. Objective. To describe the initial process of implementing Choosing Wisely Campaign in EBMSP. Material and methods. Descriptive study based on observation reports. Results. It was made a presentation and invitation the healthcare courses coordinators of EBMSP, followed by research group formation. The medical course list was written using an expert panel and it was sent to students and medical teachers of the school. The partial results were presented in events of medical education and a Choosing Wisely meeting in Brazil. A student-aimed questionnaire to evaluate perceptions on cost-conscious attitudes and role-modeling behavior is being validated. Conclusion. It is noticeable the high interest of students and teachers about the campaign, the development of a research activity helped systematization and organization of the actions and fast evolution of the research team.

IMPLEMENTATION OF CHOOSING WISELY CAMPAIGN IN HEALTH COURSES IN BRAZIL – DESCRIPTION OF THE FIRST STEPS