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The aim of this study is to examine the applicability of the SERVQUAL model which predicts customer satisfaction in the area of fitness in the Czech Republic. 506 respondents from 7 fitness centres participated in the research. Service quality was measured by the SER VQUAL model, satisfaction was measured by the Oliver scale. Two files of data were gathered: the first with the aim to find out customer expectation with which customers attend their fitness centre and the second, with the

Using the SERVQUAL Model in Prediction of Customer Satisfaction in Czech Fitness Centres