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The global competition in banking sector, global capital flows, and proliferation of financial markets have been forcing banks to utilize their resources in an efficient way and use various methods to determine and increase their performances against the competitors. Within this context, the relative efficiency measurement and statistical (parametric) efficiency measurements that employ (non-parametric) mathematical programming based on Data Envelopment Analysis (DEA) method are such instruments and they are used to determine brand value and financial performance that are pivotal factors in company mergers, acquisitions, and joint venture activities. This study works with Turkish banks whose brand values have been calculated by Brand Finance and whose brand values have been listed in Global Banking 500 for the years between 2010 and 2012. Firstly, using the banks’ data published by Public Disclosure Platform (PDP/KAP), a non-parametric model with three inputs and four outputs has been developed. Relative and super efficiencies of the banks have been measured by mathematical programming based DEA and the efficiency scores that come out of this analysis have been ranked, resulting in an “efficiency ranking of the banks”. Following this, the efficiency ranking of these banks has been compared with brand value ranking of Brand Finance and their similarity/correspondence has been assessed.

Relation Between Relative Efficiencies and Brand Values of Global Turkish Banks Trading on Istanbul Stock Exchange