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This article is related to a new theory called “The Three Dimensional Spiral of Sense” or “Theory of the Three Interactive Levels.” This theory is the result of 30 years of research work of National Council of Scientific Research (CONICET) and it arises from findings in six disciplinary complimentary areas: Education, Health, Science, Media, International Relations, and Interculturality. It is basically a macro-micro-meso-macro approach which consists of a kind of sui generis Systemism which recovers interactions between individuals, organizations/institutions, and macro-contexts. Such interplay does not overlook the individuals or the contexts. It consists of a comprehensive, holistic approach of the complexity, even though it lays foundation for anthropology, and is different form the traditional ones. It is the first study in Latin America. Here, we focus on a study developed in the field of the media. We test hypotheses included in the psycho-socio-communicational paradigm, which emphasizes the long-term cognitive effects of the media and the role of the psychosocial subject as recipient: the hypothesis of “Agenda-Setting.” The methodology, on the one hand, is the one used within the context on the “Agenda-Setting” theory. The topics that are most relevant to the media and among university graduates are compared in order to detect the level of influence and homogenization of the “mind maps” of highly educated individuals who are exposed to media information. On the other hand, Dr. Aparicio’s approach, referred to above, involves an original qualitative analysis of the three levels in self-sustained interaction. The core objectives were: (a) Determining the degree of impact of the press in the mental patterns and detecting the levels of homogenization on university graduates; (b) Analyzing the relation between political-institutional ideology and the news selected by the graduates (institutional identities vs. personal identities); and (c) Ascertaining the personality and psychosocial factors that condition differential receptivity (“Filtering” of the news). The results, particularly the qualitative ones, show: 1. The rich interactions between the media agenda and individuals are mediated by institutional and personal variables; 2. The individuals are the active receiver who filter the news, yet not at the expected level for a university graduate; 3. The power of the institutional/ideological stamps in choosing what they consider to be “the news” (institutional identities vs. personal identities); and 4. The need for the universities to train is not only at the disciplinary level, but also as regards to other capacities/competences, such as critical thinking, decision-making, and innovation, rather than alignment (perpetuation of systems of institutional ideas and beliefs) within a context of abrupt macro-social changes.

us-china education review. b, education theory

The Three Dimensional Spiral of Sense—Training for Cultural/Institutional Autonomy or Homogenization? A Study in the Light of the “Agenda-Setting” Theory and a New Paradigm