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The paper investigates the contributions of TV Social Programs in UAE channels in promoting the social changes among youths in UAE, and to what extent it effects their attitudes towards the society and its values and traditions. The study used the expecting value model and the third person effect concept in analyzing the perceptions of the UAE’s youths towards the practices of local channels. The sample of the study was 200 male and female from several emirates. The study concluded that 88% of the audience in UAE watch the UAE satellite channels. Dubai channel comes in the top most watched channels, followed by Sharjah Channel, then Abu Dhabi channel. Most of the audience watch these channels in their homes. 78% of the audience watch the TV social programs. The most watched program is Khatwa program in Abd Dhabi channels, followed by shabnaa program. The reasons for watching the social programs are: finding relieve from their problems (66%), the diversity of these programs (64%), and the popularity of social programs’ anchors (5%). The most discussed issues are Youths problems and unemployment (91%), local problems (73%), divorce issues (31%). They said that these programs encourages for persevering the local heritage (62%), respect the family values (51%), and social traditions (48%). While the most positive features of the social programs are: promote the local anchors (90%), the most negative features are promoting the western values (94%), and discussing some issues which are not fit with the local traditions (88%). In general the study found that the local TV channels played an important role in social changes in UAE.

The Role of Local Satellite Channels in Social Development of The Emirati Society-A Survey Study on a Sample of UAE Audience