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The year of 2018 marked the 40th anniversary of China’s reform and opening-up program. In the wake of 40-year economic development at a great speed, the sharp changes in individual living conditions accompanying urbanization process and the resultant self-identity issues are similar to those situations encountered by Western developed countries in the late 19th and early 20th centuries, and are reflected in youth movies with reform and opening-up as the background. Thus, based on the self-identity theory, an interpretation of individual development and dilemma in modern Chinese youth movies not only acts as a theoretical attempt, but also broadens the dimension in which such movies are interpreted, creating the value of interaction with society. Taking the youth movie Us and Them (中文片名:后来的我们) as an example, this paper adopts the semiotic approach for text analysis, and abstracts “young girl”, “Beijing”, “sofa” and other symbols from this movie to form the symbolic interpretation of three channels for building self-identity in modern society. Through “modern-traditional” diversion in terms of three dimensionsin the process of self-identity, this movie is found with trial and effort to describe and heal the self from the perspective of creative mentality, forming a metaphor of the loss and return of self-identity amongmodern Chinese. The outcome of analysis indicates that, when encountering self-identity crisis in modern society, the Chinese masses divert culturally from the modern to the traditional, banking on eliminating self-identity crisis with traditional family identity and family culture, which reflects that the family ethics still maintain core values in the modern Chinese mass culture.

Loss and Return of Self-identity in Youth Movies: Taking the Chinese Film Us and Them (后来的我们) as an Example