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This paper provides an account of how a voluntary professional association (or industry representative body) in Victoria, Australia, led a whole‐of‐industry response to an alarming increase in on‐board assaults on bus drivers by passengers, and the resulting impact on drivers’ health and well‐being. Influenced by literature and guided by the results from two commissioned research pieces, the association developed and implemented a five pillar strategy to address these issues. A stakeholder perspective was adopted to develop the strategy in order to ensure high relevance and value by being as inclusive as possible across the entire industry, and agency theory underpinned the association’s implementation of the strategy. It is hoped that this case study exemplar will assist others in utilising theory for policy change with a view to increase the productivity and social capital of an industry.

Addressing On-board Assaults and Driver Health and Well-Being: A Voluntary Professional Association’s Approach