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This paper pretends to approach and analyse opportunities and risks that arises under the Industrial digital paradigm. Known by different names like Industry 4.0, Smart Manufacturing, or Production 4.0, among other terms digitalization in industry is advancing at a tremendous speed, and is pushing stablished firms to change and adopt new tools. Besides it opens opportunities to technological startups to deliver new products and services to the industrial mar-

journal of mechanics engineering and automation

The Emergence of New Business and Operating Models under the Industrial Digital Paradigm. Industrial Internet of Things, Platforms, and Artificial Intelligence/Machine Learning