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Under the background of developing a city brand “Quzhou, a Model City of Virtue”, taking “Confucian and Go Cultures” as the starting point and based on existing problems of the internationalization of “Confucian and Go Cultures”, this paper first analyzes the roles and functions of various stakeholders in the the internationalized process of “Confucian and Go Cultures” and then tries to construct a motive mechanism of internationalization for “Confucian and Go Cultures”, aiming at providing a constructive scheme for the development model of cultural internationalization.

Study on Internationalization Paths of “Confucian and Go Cultures” in Quzhou