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Address forms in Chinese colleges and universities are marked with the stylized use of administrative titles. This preferable use of administrative titles is not only the indication of interpersonal relationships but also the indication of favorable practices in the educational system, showing that staffs’ statuses are marked with different ranks of power rather than academy. Administrative titles are in fact the indications of different ranks of power. The use of administrative titles originates from large power distance. Power in Chinese education is associated with wealth and privileges. Power becomes more powerful in an educational system in which the large power distance exists, because large power distance has created a psychologically shared cognition to worship power, and the cognition in turn intensifies the effects of power. The management of colleges and universities in China needs a great change; however, the change of the present situation first requires the change of the intellectuals themselves in their cognition.

Address Forms Distinctive With the Stylized Use of Administrative Titles in Chinese Colleges and Universities