English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Plus monthly

Global: Zendy Tools annual

Global: Zendy Tools monthly

Global: Zendy Free Plan

Humor, as a form of interesting interaction, often appears in our daily life. The purpose of this paper is to explore the cognitive mechanism of humor. It is found that humor is dependent on people’s relevance and inference in their minds, and also on the conceptual blending with its emergent structure. The authors hold that these two theories are supplementary to each other; the combination has even more powerful interpretation about the workings of humor generation.

The Cognitive Mechanism of Humor―Based on Conceptual Blending Theory and Relevance Theory