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It is through communication that people interact and develop their activities in organizations. Interpersonal relationships are of fundamental importance, because people need to feel welcomed and heard. The relationship between people is important for motivation and development of productive activities on a daily basis. When there is no adequate interpersonal relationship, people feel discouraged, fail to adequately perform their activities and many even develop emotional disorders. This study aims to investigate the importance of communication and interpersonal relationship in the development of activities in the agribusiness ventures. The study methodology includes theoretical search and field research with descriptive exploratory method. The results indicate that there is need to be investing in people management, demonstrating that there is still much to be improved, particularly as regards the development of workers. In this sense, it is recommended that invested more in continuing education and refresher courses for staff development, entrepreneurship training to show concern in giving them the opportunity to grow personally and professionally and still have other competitive advantages such as increased productivity, reduced costs, improved quality, and reduction in turnover of staff.

The Importance of Communication and Interpersonal Relations in Agribusiness Enterprises