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The present study aimed to compare the carbon footprint of consumers with a similar lifestyle who frequently eat beef and those who eat broiler meat. An online questionnaire was distributed using several networks. The questions were about the customer age, level of education, gender, marital status, family size, type of house, salary, car type, and appropriate actions toward sustainability. A total of 222 answers were analyzed using the Cluster Analysis with a unweight pair-group average and employing Euclidean distance. Mean values were compared using Student T-test adopting the significance level of 95% (p value ≤ 0.05). After identifying the Clusters, five individuals from each Cluster were randomly selected, and the carbon footprint was calculated. Results indicated that individuals with the same lifestyle that eat  beef have a higher carbon footprint (3 t/year) than those who eat broiler meat. . KEYWORDS : Environmental impact, meat consumers, ecological impact, beef production, broiler production. RESUMO . O presente estudo visou comparar a pegada de carbono de consumidores com estilo de vida semelhante, que consumiam carne bovina e carne de frango com frequencia. Um questionario online foi distribuido usando as redes disponiveis. As questoes perguntadas versaram a respeito do perfil do consumidor, constando idade, nivel de educacao, genero, estado civil, tamanho da familia, tipo de residencia, tipo de carro, e acoes adotadas visando sustentabilidade. Um total de 222 respostas foi analisado com da aplicacao da analise de Cluster adotando peso equitativo de medias e a distância Euclidiana. Os valores medios foram comparados usando o teste T-Student e adotando a significância no nivel de 95% (p valor ≤ 0.05).  Apos a identificacao dos agrupamentos das respostas, cinco individuos de cada Cluster foram selecionados ao acaso e as pegadas de carbono destes individuos foram calculadas. Os resultados indicaram que aqueles individuos com o mesmo estilo de vida que consumiram carne bovina apresentaram uma pegada de carbono maior (3 t/ano) do que aqueles que consumiram carne de frango, em todos os grupos estudados. PALAVRAS-CHAVE : Impacto no meio ambiente, consumidores de carne, impacto ecologico, producao de carne bovina, producao de frangos de corte.

CARBON FOOTPRINT OF BROILER MEAT AND BEEF BRAZILIAN CONSUMERS