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The paper addresses the initiative Tradice Bílých Karpat. It is the example of innovative use of local resources through joining together organic farmers and environmentalists. Content analysis (research technique used in combination with case study) proved to be an efficient tool when evaluating the impacts of this initiative for the public. The results documenting the impacts of this initiative for the public are rather of regional nature. They address only some activities of the Tradice Bílých Karpat, mostly those concentrated around processing of local apples. The paper also outlines the possible reasons for the existing image of this initiative presented in mass media and presenting it for the public.

The impacts of local endogenous initiatives on the public (the case of the Tradice Bílých Karpat)