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Environmental analysis in the winegrowing industry is necessary for strategic management of businesses in this industry. The paper is focused on PEST analysis and pays attention to individual factors. It emphasizes the necessity of adjustment of the Czech legislation to the EU conditions, fulfilment of its conditions, e.g. compulsory registration of vineyards. In the field of economics, it is necessary to pay attention to renovation of vineyards with the help of subsidies from the state budget because the industry contributes to keeping the cultural level of the region and the human resources on the territory. It can be also a&amp;nbsp;source of the environmental pollution. The technology of vine processing follows the changes in viniculture, changes of growing-technology and of the structure of white and red varieties. In conditions of the Czech Republic, it means to gradually transfer to production of quality varieties of vines by gradual renovation, which has to be a&amp;nbsp;priority. The winegrowing sector is the industry with the highest value added also in the Czech Republic, and its share in the total agricultural production in a&amp;nbsp;region can reach a&amp;nbsp;significant level.