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In relation to sustainable rural development, the paper starts with the question of its conditions. One of them is social acceptance of various projects or programmes. This issue is joined with the co-ordination of human activities. The mechanism facilitating the co-ordination in contemporary societies is related to social capital. Its concept is outlined through the references to the basic literature about the topic. Using content analysis, based on the quantification of the categories created through the analysis of the literature about the topic, the social capital in selected municipalities is investigated. The main aim of the paper, however, is to show the role of this method in social capital fast identification. Although the approach necessitates further elaboration, it can be considered as the first important step in the practice of development activities. The background of the paper reflects the challenges of the World Bank concerning the elaboration and development of the new methods of measuring social capital.

New possibilities of identifying social capital for its use in sustainable rural development