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We provided estimates of price, cross-price, and income elasticities for on- and off-trade beer consumption using econometric models on time series data from 1994 to 2014. The empirical results indicate that the most important determinants of on-trade demand are the price of off-trade beer, the price of substitutes and past consumption, while the income elasticity was not found to be important. The most important determinants of off-trade beer demand were the price of on-trade beer and the price of substitutes.

The demand for beer in Czech Republic: inderstanding longrun on- and off-trade price elasticities