English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Zendy Pro

Presents the zaia usage as premium feature

ZAIA

Presents AI Discovery search usage as a premium feature

AI Discovery

Presents AI Discovery explain and summary usage as a premium feature

Content Analysis

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Presents the pdf analysis as premium feature

PDF Analysis

1500 Top-up

3000 Top-up

Zendy Basic

2500 Top-up

Zendy Unlimited

Presents the access of premium content as premium feature

Premium Content

Th e present study covers empirical research on the selected Agri-Biotech fi rms of Punjab. Th e sample has been chosen from the state of Punjab covering the sectors Food Processing Industry, Fertilizer and Pesticides Industry. On the basis of factor analysis, the study has also identifi ed key factors infl uencing competitiveness. Th ese are Th reat of new com- petition; Th reat of substitute products or services; Bargaining power of suppliers; Intensity of competitive rivalry; Bargaining power of customers; Rivalry among existing fi rms. Th e study also tries to evaluate the fi ndings on the basis of the author- -factor matrix. Th e aim is to identify the key factors infl uencing competiveness. It analyses the diff erence in competitive factors on the basis of the nature of the industry and on the basis of scale of the fi rms. Th en fi nally it tries to determine the key competitive factors infl uencing the market share. Th e results indicate that the Th reat of new competition and Th reat of substitutes/services emerge as the important predictors. Intensity of competitive rivalry; Preparedness for Competition; and Bargaining power of suppliers also emerge as signifi cant predictors. Th ese variables explain 79.6% of variation in the model.

Identification of key factors for enhancing competitiveness: an exploratory study of the selected agri-biotech firms of Punjab in India